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Using CircleCI to deploy Hexo blog to GitHub Pages - how to set it up?

I was using Travis CI to execute 271 builds and deployments of this blog. Last Friday, I decided to experiment with CircleCI and see if this could be a viable alternative to my current solution. In this blog post, I explain why I decided to switch, and how to set up CircleCI to deploy Hexo blog to the GitHub Pages without much hustle.